Innovation Tournaments Home   >>  Additional Writing

Terwiesch-Ulrich Cover



Click to Buy From:

800ceoread


Contact Info

Christian Terwiesch
email  |  personal home page

Karl T. Ulrich
email  |  personal home page

Additional Writing by Terwiesch and Ulrich

amazon

Matching Supply with Demand: An Introduction to Operations Management

Gerard Cachon and Christian Terwiesch

Irwin/McGraw-Hill

Second Edition 2008

This book is an authoritative, cutting-edge textbook for operations management MBAs. The book demands rigorous analysis on the part of students without requiring consistent use of sophisticated mathematical modeling to perform it. When the use of quantitative tools or formal modeling is indicated, it is only to perform the necessary analysis needed to inform and support a practical business solution.





amazon

Product Design and Development

Karl Ulrich and Steven Eppinger

Irwin/McGraw-Hill

Fifth Edition 2011

This book is a textbook treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.


amazon

Design: Creation of Artifacts in Society

Karl T. Ulrich

University of Pennsylvania 2011

This book provides a unified framework for design across all domains. With few exceptions, each idea in the book applies to graphics, environments, products, software, services, machines, and buildings. This is a book about ideas. It is not a handbook for doing design. The book targets three audiences: designers with an interest in ideas about the design process; those who do not think of themselves as professional designers, but who have an intellectual interest in design; and university students and their instructors.

This book assumes no specific disciplinary training. Economic principles are typically defined. Any engineering concepts used are typically explained.

(also available at www.ulrichbook.org)

 

Academic articles, case studies, and other publications are available from the authors' websites.